Privacy Policy
Introduction
Hello! Welcome to the Earium Privacy Policy. This policy describes how Earium collects, uses, processes and shares information about you.
This Privacy Policy applies to your download, access and/or use of Earium Games/Apps, on a mobile device, on our website (the "Website") or any other website, device or platform. It also applies to our Marketing and Advertising activities on all platforms and other Services that we will provide to you from time to time including campaigns with influencers. This Privacy Policy also applies to any other Services that we may provide in relation to our Games (like Chess : Duel Links, Chromatic : Color Game), applications or our Website, such as customer support, social media, community channels and other websites that we may operate from time to time (we refer to all our Games and other services collectively as our "Services").
When you download, access and/or play our Games or applications, or interact with our Website or other Services you acknowledge the collection and use of your information in accordance with this Privacy Policy, including Earium’s and our advertising partners’ use of your data for targeted advertising purposes as described in the Marketing and Advertising sections of this Privacy Policy. Those sections also explain how you can opt in or out of the use of your personal information for targeted advertising purposes. If you have any concerns about providing information to us, or it being used as described in this Privacy Policy, you should not use our Games or other Services.
This Privacy Policy was last updated on 22.04.2024.
Playing our Games
When you download, access and/or play our Games or use our other Services, we collect information about you. Most of this information comes directly from you or your device, such as device information, country, region, and game-play information. We use this information to provide our Games and Services to you, including for the purposes of optimisation, preventing fraud, customising in-game offers and verifying purchases. We will also use it for the other purposes set out in this Privacy Policy, including for Marketing and Advertising purposes.
Visiting our Website
When you visit our Website, we collect information about you, such as details about how you use and interact with such Websites. We will use the information we collect about you for a number of purposes, including for operating and optimising the Websites, in connection with our advertising purposes, and for research or analysis.
Earium Profile and Playing Socially
Marketing
Where we record your preferences as permitting us to do so, (see further below on how to change your preferences) we and our third-party partners use information collected about you to send you marketing communications about our Games and other Services based on your interests. For example, we will send emails, serve ads within our Services or place ads on third party websites, apps and Internet-connected devices.
We will use the information that we hold about you to promote our Games and other Services or those of Earium’s Group Companies in a number of ways. This might include:
- advertising within third party websites, apps and Internet-connect devices;
- showing you promotions for other Earium’s games in the Games you play; or
- sending you marketing materials by email.
Playing our Games
Advertising
Our Games include advertising for third party products and services.
Earium and our advertising partners collect and use information about you to improve advertising, targeting and measurement systems so that we can show you relevant third party ads in our Games.
Earium participates in the IAB Europe Transparency & Consent Framework and complies with its Specifications and Policies. Earium uses the Consent Management Platform (CMP) proposed by Google.
Where applicable, we use a CMP to gather consent and permissions for our advertising based activity. Where local laws allow, we will opt you into targeted advertising by default. You can change your preferences at any time by sending an email at contact@earium.org
Ad identifiers, cookies and similar technologies
To provide our Games and other Services, Websites and targeted advertising, we use ad identifiers, cookies and similar technologies. This section describes our use of these technologies and how you can manage your preferences.
Your rights
You have certain rights in connection with your personal information and how we handle it. You can exercise these rights at any time by contacting us via any of the methods set out in the Contact Us section below. Users located in the United States should review the US residents section below
Children
You must be over a certain age to play our Games and use our Services, depending on where you live. We do not knowingly collect or solicit personal information from or direct or target interest-based advertising to anyone under the ages set out below or under 16 for California residents, or knowingly allow such persons to use our Games and Services. If you believe that we might have any information from or about a child under the age set out below, please Contact Us
General
This Privacy Policy contains further details about:
- who we share your information with and the reasons for sharing it;
- measures we take to keep your information secure;
- the legal basis under which we process your information;
- how long we retain your information and where we store it;
- when and why we share your information with third parties, including transfers outside of the European Economic Area (the “EEA”), the UK, Switzerland and Canada (including Quebec); and
- changes or updates to our Privacy Policy.
US residents
In addition to the information provided throughout this Privacy Policy, state privacy laws in the United States require that we disclose to consumers in those states additional information about the processing of their personal information. Below we describe the purposes for which we use and disclose personal information and, for each purpose, the categories of personal information we use and disclose and the categories of third parties to whom we disclose the personal information.
Service functionality: We use certain information to provide you with our Services, including to create and manage your account, enter a contract for sale or services, facilitate purchases or process payments, fulfil orders, send service communications, provide customer service functions, and conduct general business operations, such as accounting, recordkeeping, and audits, analysing our performance, and meeting our legal obligations.
Service improvement: We use information you provide to improve, grow, and optimize our Services, including to maintain and verify the quality of our Services, develop new Games, products, and other services, and understand how our Services are being used, our customer base and purchasing trends, and the effectiveness of our marketing.
Personalisation: We use information to offer you recommendations and tailor our Services to your preferences. The personal information we collect and use for these purposes includes:
Personal information provided by you:
Contact information, including name, username, date of birth, email address, telephone number, avatar or profile picture
Payment information, collected by our third-party payment processors to complete a purchase or provided by you to our Customer Service
Information that you provide when you register with a Service, including when you link a third-party account to your Earium Profile or play via a third-party account.
Information contained in your communications to us, including when you contact our customer service
Any information that you provide by interacting with our Services (please note that some comments or information will also be visible to other users of our Services)
Customer service information, such as any issues you raise and their resolution
location information (State or country level) of your device
Information of contacts that you supply to us, may be shared with our service providers. We do not sell or share such information
Personal information automatically collected:
Websites visited before and after you use a Service
Browser type and language
IP address
Hardware and software information
Gameplay data
Communications
Usage data
Purchase history
We disclose this personal information to:
Various Group Companies which may use the personal information for their own marketing purposes
Service providers, including billing firms, customer service support, consultancies, information technology providers, cybersecurity providers, payment processors, accounting and auditing firms
Partners and licensees who provide you with goods or services you have requested, or create applications and websites that benefit our player community
Earium also publicly displays certain personal information about you, including third-party account information and gameplay information, on our Services, or the properties operated by our third-party partners and licensees. For example, your Earium Profile username will be displayed on leaderboards if you are a top player in one of our Games. If you have synced a third-party account with your Earium Profile, we, or our third-party partners or licensees, will make your username available to be searched by other users if you have not opted out of this feature
Promotions and Competitions: When Earium runs promotions or competitions, we collect certain personal information from participants to enter them into the promotion and to deliver any prizes won. We will also need to collect additional information in order for you to claim a prize. We will combine that information with other information we have collected about you and use such combined information for other purposes stated in this Privacy Policy. The personal information we collect and use for these purposes includes:
Personal information provided by you
Contact information, including name, address, postal code, age and/or date of birth, email address, telephone number, and other information you submit
Information you provide in order to claim any prizes you win
Service providers, vendors, or business partners, such as entities conducting promotions on our behalf. In some circumstances, such as disclosures to business partners are for their own marketing purposes, however, we make these disclosures only with your consent.
Advertising and marketing: To send you marketing communications and newsletters, personalise the advertisements you see on our Services and third-party online properties, and measure the effectiveness of our advertising The personal information we collect and use for these purposes includes:
Personal information provided by you:
Contact information, including name, username, date of birth, email address, telephone number
Demographic information including your, date of birth, and country
Information that you provide when you register with a Service, including when you link a third-party account to your Earium Profile or play via a third-party account (such as your Facebook account)
Any information that you provide by interacting with our Services (please note that some comments or information will also be visible to other users of our Services)
Information about your interests in and use of various products, programs, and services
Marketing preferences
Personal information automatically collected:
Websites visited before and after you use a Service
Browser type and language
IP address
Hardware and software information
Gameplay data
Communications
Usage data
Purchase history
Mobile advertising IDs, non-personal identifiers, and other information from your mobile device
We disclose this personal information to:
Various Group Companies which may use the personal information for their own marketing purposes
Online advertising partners, including partners who use Cookies to personalize, retarget, and measure the effectiveness of advertising, including on our Games
These partners will combine this personal information with information that they have collected about you when you use their services (or the websites and services of third parties) to serve you more relevant ads or to improve the accuracy of their targeting and measurement systems.
Social media platforms
Business partners, when you give us your consent to disclose your personal information to them
The personal information we collect and use for these purposes includes:
Personal information provided by you:
Contact information, including name, username, date of birth, email address, telephone number
Information that you provide when you register with a Service, including when you link a third-party account to your Earium Profile or play via a third-party account (such as your Facebook account).
Any information that you provide by interacting with our Services (please note that some comments or information will also be visible to other users of our Services)
Personal information automatically collected, including by monitoring and recording on your device:
Websites visited before and after you use a Service
Browser type and language
IP address
Hardware and software information
Gameplay data
Communications (including without limitation chat, text, or voice communications)
Usage data
Mobile advertising IDs, non-personal identifiers, and other information from your mobile device
Activities on your device
We will disclose this personal information to:
Various Group Companies which will use the personal information for the purposes listed above
Service providers such as platform providers, cybersecurity providers, tournament providers, and information technology providers
Other entities when we believe that this is necessary to protect the rights, property, or safety of any person
Regulatory or law enforcement agencies
Legal compliance: To comply with legal process, such as warrants, subpoenas, and court orders; to respond to lawful regulatory or law enforcement requests, such as when we have a good-faith belief that we must do so by applicable law, including but not limited to disclosure to law enforcement or other government officials in connection with an investigation of fraud, intellectual property infringements, or other activity that is illegal or will expose you or us to legal liability; to exercise, establish, or defend our legal rights; to protect the vital interests of any person; and to comply with applicable legal requirements. Such personal information includes:
Any information requested through legal process or that we believe in good faith is necessary to respond to lawful regulatory or law enforcement requests for the purposes listed above. We will disclose this personal data to:
Regulatory or law enforcement agencies, including jurisdictions outside of the United States where we have a good faith belief that the response is required by law in that jurisdiction, affects users in that jurisdiction, and is consistent with internationally recognized standards.
Our legal advisors or consultants.
Corporate change: We will disclose any personal information that we have collected about you in connection with the sale of our business or assets in the event of a merger, acquisition, reorganization, bankruptcy, or other similar event.
Earium is not responsible for the privacy practices of its Group Companies and the use of your personal information by its Group Companies will be governed by those specific companies’ privacy policies, which you will find on each company’s website.
Your US Privacy Rights
Residents of some states have certain rights in relation to their personal information. We describe below the rights that will be available to you, depending on your state of residence.
Right to Request Access to Your Personal Information
You may have the right to request, up to two times in a 12-month period, access to the personal information we have collected about you and information regarding the source of that personal information, the purposes for which we collect it, and the third parties and service providers to whom we sell, share, or disclose it. Please note that certain information will be exempt from such requests under applicable law.
Right to Request Correction of Your Personal Information
You may have the right to request that in certain circumstances we correct personal information that we have collected about you. Some information will be exempt from such requests under applicable law.
Right to Request Deletion of Your Personal Information
You may also have the right to request that we delete personal information that we have collected from or about you. Some personal information will be exempt from such requests under law. For example, we need certain types of personal information so that we can provide our Properties to you. If you ask us to delete it, you will no longer be able to access or use our Properties.
Limit Use of Your Sensitive Personal Information
California residents have the right to limit our use of their sensitive personal information if we use such personal information to infer characteristics about them. To exercise this right, please contact us at contact@earium.org Your right to limit our use of such personal information is subject to exception. In some states, we will be required to obtain your consent before collecting your sensitive personal information.
Sale and Sharing of Personal Information; Targeted Advertising; Profiling
Under the laws of some states, consumers have the right to opt out of the sale of personal information or the sharing of their personal information with third parties for targeted advertising (also known as cross-context behavioural advertising or interest-based advertising).
We share certain information with third parties who do work on our behalf for the business purposes we describe above.
We also will allow third-party advertising companies to collect information about your activity on our Websites and in our Games and other Services for example through cookies, mobile ad identifiers, pixels, web beacons and social network plugins. These advertising entities use information they collect to help us provide more relevant advertisements and for other purposes described in our Privacy Policy. You can control the sharing of your personal information for targeted advertising through our Websites and Games and other Services in the following ways:
To set up cookie controls and opt-out of advertising cookies, including third-party advertising cookies, by clicking here.
You can also set up cookie controls through many browser settings and you can use industry-wide opt outs to control the use of cookies for interest-based advertising purposes.
You also can opt-out through the in-app Privacy and Security section in our Games. Once you opt out, we record your preferences. We will not share your information for these purposes.
The personal information collected through these methods is associated with your browser or device, so if you would like to opt out for this information you will need to disable cookies or trackers as described above. Because your opt-out preference is stored in a cookie, if you reset your advertising ID or clear your cookies then we will not recognise your device or your choices, so you must opt out again. You will also disable non-advertising cookies through your browser or device settings.
Earium recognises Do Not Track settings.
Personal Information Collected Through Earium Profiles: In addition to the opt-outs related to advertising above, we support state privacy laws by allowing residents to opt out of any other future sale or sharing of their personal information for targeted advertising by clicking here. You can also submit a request to opt out of sales by emailing us at contact@earium.org
How to Exercise Your Access, Correction, and Deletion Rights
You will exercise any privacy rights to which you are entitled by submitting your request to us here or sending an email to contact@earium.org To exercise your right to correction, please update your account information directly or send an email to contact@earium.org
For security purposes, we will verify your identity - and will request information from you to do so - when you request to exercise your privacy rights. If you have an online account you use to interact with Earium, logging into your account will serve to verify your identity and request. We will request additional information if we believe your account has been compromised. If you do not have an account with us, or if we have reason to suspect that the security of your account is compromised, then we will request additional information from you to match with our existing records to verify your identity, depending on the nature of the request and the sensitivity of the information sought.
Some states permit you to designate an agent to make requests to exercise your rights as described above. We will take steps to both verify the identity of the person seeking to exercise their rights as listed above, and to verify that your agent has been authorised to make a request on your behalf through providing us with a signed written authorisation or a copy of a power of attorney.
Once we have verified your identity (and your authorised agent, as applicable), we will respond to your request as appropriate. If we are unable to complete your requests, we will provide you information about the reasons that we could not comply with your request.
Profiling
We do not engage in "profiling" in furtherance of decisions that produce legal or similarly significant effects.
Right to Non-discrimination
We will not deny, charge different prices for, or provide a different level of quality of goods or services if you choose to exercise these rights, unless allowed under applicable law.
Appeals
Some state laws allow residents who are not satisfied with our response to their requests to appeal our decision by contacting us as described in the written notice we will provide to you.
Additional Privacy Information for California Residents
Depending on how you interact with us, Earium will collect the following categories of personal information about you. For information about the purposes for which we use and disclose data, and additional potential disclosures of personal information, please see US residents section above.
Identifiers, collected from you, on our social media pages, or third-party subscription service providers, will be disclosed to our service providers and will be sold to or shared with business partners.
Financial information, collected from you, will be disclosed to our service providers. We do not sell or share financial information.
Protected classifications and other sensitive information, collected from you, will be disclosed to our service providers. We do not sell or share protected classifications and other sensitive data.
Commercial information, collected from you, will be shared with our service providers. We do not sell or share commercial information.
Geolocation information (location at State or country level only), collected from you and our analytics and advertising partners, will be shared with our service providers. We will sell or share coarse location information to our advertising partners; we do not sell or share precise geolocation information.
Internet or electronic network activity information, collected from you and our analytics and advertising partners, will be shared with our service providers and will be sold to our advertising partners.
Audio, electronic, visual, thermal, olfactory, or similar information, collected from you, will be shared with our service providers. We do not sell or share such information.
Inferences drawn about you, collected from you and our advertising and analytics partners, will be shared with our service providers. We will sell or share such information with our advertising partners.
Content of communications, collected from you, will be shared with our service providers. We do not sell or share content of communications.
Information of contacts that you supply to us will be shared with our service providers. We do not sell or share such information.
We determine the retention period for each of the categories of personal information listed above based on (1) the length of time we need to retain the information to achieve the business or commercial purpose for which it was obtained, (2) any legal or regulatory requirements applicable to such information, (3) internal operational needs, and (4) any need for the information based on any actual or anticipated investigation or litigation.
California residents have the right to opt out of the sale or sharing of their personal information, as explained here.
We will collect your personal information in order to offer you the benefits and rewards you request. If we offer you the chance to participate in a specific program, your participation is optional. If you choose to participate, your participation will be subject to the applicable terms or conditions, and you can withdraw at any time. Your information has no real currency value or its equivalent.
California Shine the Light Law
Since 2005, California Civil Code Section 1798.83 permits our customers who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. We do not share our customer's personal information with third parties for their own direct marketing purposes, without their approval. For inquiries regarding our disclosure policy, please send us an email to contact@earium.org
California Privacy Rights for Minor Users
Since January 1, 2015, California Business and Professions Code Section 22581 permits you, if you are a California resident under the age of 18, to view, correct, or remove information provided by you or publicly posted by you, by accessing your Earium Profile or another product or service as applicable and editing/removing your information. You will need your password to access your personal account. You may also send us an email asking us to remove certain posted content at contact@earium.org We will be happy to review, update or remove information and/or content as appropriate. Residual copies of information and/or content that have been removed from your account and/or the Services will remain in our backup systems. We will still retain your information to resolve disputes, enforce our Terms of Use or comply with legal requirements; in this case, your personal information will be blocked from use for any other purpose.
Additional Privacy Information for Nevada Residents
Under Nevada law, Nevada residents who have purchased goods or services from us will opt out of the "sale" of "covered information" (as such terms are defined under Nevada law) for monetary consideration to a person for that person to license or sell such information to additional persons. "Covered information" includes first and last name, address, email address, and phone number, or an identifier that allows a specific person to be contacted either physically or online. As discussed above, we share your information with certain third parties that we believe can provide you with offers and promotions for products and service of interest to you and in the other ways described above. We do not believe that our sharing in this regard would qualify as a sale under Nevada law. Nonetheless, if you are a Nevada resident who has purchased goods or services from us, you may submit a request to record your preference to opt out by emailing us contact@earium.org Please note we will take reasonable steps to verify your identity and the authenticity of the request.
Contact us
If you have any questions or concerns about any of the matters in relation to this Privacy Policy, including to exercise any of your rights, then contact us : via email to contact@earium.org
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